- Apple’s Vision Pro VR headset has been launched in Europe, with a focus on making everyday tasks better through spatial content.
- The VR market is still niche, with Apple’s high price point of £3,499 posing a challenge for mainstream adoption.
- Meta’s Quest 3 offers multitasking capabilities at a lower price point, positioning it as a competitor to Apple’s Vision Pro.
- VR headsets face challenges in retaining user engagement due to limited compelling content, creating a chicken-and-egg situation.
- Both Apple and Meta aim for mixed reality experiences, blending real and virtual worlds, with the long-term goal of VR replacing smartphones.
https://www.bbc.com/news/articles/c51yl7q8z42o
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