- Google is implementing more AI in search results to combat spam and improve content quality.
- The changes aim to downrank content that exists solely to summarize other content, combat tricks used to manipulate rankings, and reduce “unhelpful content” by up to 40%.
- Google is cracking down on spammy behaviors such as creating low-quality content at scale, site reputation abuse, and expired domain abuse.
- The company is giving sites 60 days to rectify site reputation abuse before implementing ranking changes.
- Google acknowledges the challenges posed by AI-generated content and the ongoing battle against spam, emphasizing the importance of prioritizing quality content over manipulation tactics.
https://www.theverge.com/2024/3/5/24091099/google-search-high-quality-results-spam-ai-content
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