- AI scraping search visibility presents a dilemma for online publishers: allow Google to use their content for AI-generated answers or lose search visibility altogether.
- The recent ruling against Google has intensified concerns for publishers already struggling with declining ad revenue and search traffic.
- Blocking Googlebot to protect content means publishers risk losing traffic and potential revenue, while allowing scraping may lead to fewer site visits.
- Google benefits from free training data from publishers, unlike smaller AI startups, which must pay for access to compete.
- The Justice Department’s potential actions against Google could reshape the landscape for online publishers and their relationship with the search engine.
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