- Meta pulls the plug on plans for a high-end Vision Pro competitor, codenamed La Jolla, which was set to launch in 2027.
- Development of the La Jolla headset was halted due to the high cost of MicroOLED displays and challenges in keeping the price under $1,000.
- The decision reflects Meta’s growing skepticism about the demand for premium VR headsets, especially after the lackluster reception of the $3,500 Vision Pro and the $1,499 Quest Pro.
- Meta’s CTO, Andrew Bosworth, downplayed the cancellation, stating that not all prototypes make it to production and that such decisions are common.
- Despite this setback, Meta is still pursuing other mixed reality technologies, including a more affordable Quest headset and new AR glasses expected to be showcased at the upcoming Meta Connect event.
https://www.theverge.com/2024/8/23/24226856/meta-vr-ar-la-jolla-rumor-quest-pro-2
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