- iPhone 16’s Apple Intelligence won’t be the main reason people buy the phone, as many users prioritize replacing older devices over new features.
- A survey shows that only 18% of buyers consider new features important, while 44% purchase due to obsolescence and 29% due to lost or broken phones.
- Many users with well-functioning phones still choose to upgrade, but often cite the condition of their old device rather than new features as their motivation.
- The iPhone 16’s price and rumored heat dissipation features are seen as more compelling reasons for potential buyers than Apple Intelligence.
- Overall, Apple’s expected AI marketing efforts may not significantly influence iPhone 16 sales, as buyer sentiment leans towards necessity rather than novelty.
https://bgr.com/tech/iphone-16s-apple-intelligence-will-not-be-the-main-reason-people-buy-the-phone/
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