Google vs Gemini voice: Could ‘Hey Gemini’ Overtake ‘Hey Google’ in the Future?

Google vs Gemini: Voice Branding Battle
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  • The speculation of a future “Hey Gemini” hotword is discussed, with reservations about Google’s branding change to “Gemini.”
  • Google’s strategic choice of “Hey Google” over “Hey Assistant” aimed to maintain a primary relationship with users and continue the legacy of ubiquity in voice searches.
  • Google’s naming convention for products typically revolves around the primary function, making “Gemini” a departure from this tradition and requiring significant advertising and awareness efforts.
  • The potential for “Gemini” to become a hotword in the future is considered, as it would need to achieve the same level of recognition as “Google.”
  • The preference is expressed for maintaining a strategy centered around the main Google brand rather than introducing a secondary branding like “Gemini.”
Summarized Article:

https://9to5google.com/2024/02/23/google-hey-gemini-hotword/



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