- New evidence suggests that Big Tech listening devices, including those from Google, Microsoft, Meta, and Amazon, may be used to eavesdrop on users for targeted advertising.
- Cox Media Group (CMG) has proposed an “Active Listening” service that leverages smart devices to gather voice data for hyper-targeted marketing strategies.
- The pitch claims that it is legal for companies to collect this data, raising ethical concerns about privacy and user consent.
- All four Big Tech companies have denied any involvement with CMG’s Active Listening program and reiterated their policies against using microphones for ad targeting.
- Despite these denials, consumer privacy concerns regarding the potential misuse of smart home devices are expected to persist.
https://mashable.com/article/cox-media-group-active-listening-google-microsoft-amazon-meta
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