- Google announces new measures to combat nonconsensual sexually explicit deepfakes, aiming to assist victims and reduce the visibility of such content in search results.
- The search engine will derank websites that frequently host deepfakes and filter explicit content from search results after victims request removal through an online form.
- Generative AI tools have contributed to a surge in nonconsensual deepfakes, affecting women and girls, particularly public figures and students in schools.
- Google plans to prioritize relevant news articles over deepfake content in search results to inform users about the societal impacts of deepfakes.
- The announcement follows pressure from lawmakers, including a recent federal bill that would allow victims to sue perpetrators of nonconsensual deepfakes.
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Published on: February 18, 2022
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Automated image abuse: Fighting deepfakes’ use in non-consensual pornography
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