- Founders have been building software wrong for the last 20 years, according to Parker Conrad, who criticizes the conventional wisdom of focusing narrowly on single pain points in B2B software.
- Conrad argues that this narrow focus leads to inefficiencies, forcing businesses to manage multiple separate software applications instead of an integrated solution.
- He advocates for a horizontal approach where multiple business applications are built on a single system, allowing for a standardized user experience and flexible pricing options.
- The crowded software market makes it challenging for single-feature startups to compete, especially as companies prefer comprehensive solutions during economic downturns.
- Rippling’s strategy aims to combine various capabilities into one system, which Conrad believes will attract and retain customers amidst increasing competition.
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