- Facebook, Google are listening into your conversations, according to a leaked pitch deck from Cox Media Group, which details their Active-Listening software that analyzes voice data for targeted ads.
- The software purportedly collects real-time intent data by eavesdropping through microphones on devices like smartphones and home assistants.
- Advertisers can use this voice data alongside behavioral data to target consumers actively considering purchases, creating a link between conversations and ad visibility.
- Despite claims from tech giants denying they listen to conversations, the leak supports long-held suspicions among users regarding targeted advertising based on spoken words.
- CMG asserts that Active Listening is legal, often buried in lengthy terms of service agreements, raising concerns about privacy and consent in states with strict wiretapping laws.
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