- Apple CEO Tim Cook promises to ‘break new ground’ in GenAI this year, reallocating staff from an EV project to focus on GenAI initiatives
- Apple has been slower than its competitors in investing in and developing GenAI, but is now planning upgrades to Siri, Spotlight, Keynote, Apple Music, and Xcode
- Apple engineers are increasingly co-authoring GenAI-related academic papers and developing open-source models and tools for GenAI-powered software
- The company is investing $1 billion annually in GenAI efforts, including a proprietary large language model called Ajax and potential upgrades to the Neural Engine in upcoming iPhone models
- New GenAI features may be unveiled in the next versions of iOS, macOS, and iPadOS at Apple’s Worldwide Developer Conference this summer
https://techcrunch.com/2024/02/28/tim-cook-says-apple-will-break-new-ground-in-genai-this-year/
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