- Apple Watch Ultra popularity surpasses that of the lower-cost Apple Watch SE, as revealed by a Consumer Intelligence Research Partners report.
- The Apple Watch Series 9 leads sales with 43% market share, followed by the Series 8 at 19%, together accounting for nearly two-thirds of all sales.
- The high-end Ultra and Ultra 2 models make up 20% of total sales, showing less market share compared to premium iPhone and iPad models.
- The Apple Watch SE captures 12% of the market, appealing to budget-conscious buyers, while Nike-branded versions account for 5%.
- Consumer behavior indicates a preference for mid-range models like Series 8 and Series 9, contrasting with the lower demand for higher-priced Ultra models.
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Published on: August 16, 2024
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Apple Watch Ultra's Surprising Popularity Over Apple Watch SE #applewatch #applewatchseries10
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