Google tracking cookies disabled no more: Chrome to maintain tracking feature after years of attempts

Google tracking cookies disabled: Users gain control
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  • Google has decided not to disable tracking cookies in Chrome, despite previous efforts to do so
  • The company will introduce a new experience allowing users to choose their tracking preferences when updating or first using Chrome
  • Google’s attempts to replace third-party cookies faced resistance from privacy advocates, trade regulators, and the advertising industry
  • New technologies like Federated Learning offer potential alternatives to traditional tracking methods
  • Google’s shift in strategy from FLoC to a Topics API aims to give users more control over their data while still serving advertisers
Summarized Article:

https://arstechnica.com/gadgets/2024/07/google-will-not-disable-tracking-cookies-in-chrome-after-years-of-trying/



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