- FAST platforms Tubi, Roku Channel, and Pluto TV collectively had a larger TV share (4.3%) in June than premium streamers like Max, Paramount+, and Peacock (3.7%).
- The success of FAST channels is attributed to their free model, personalized recommendations, and user-friendly interfaces.
- FAST channels prioritize user experience and distribution tactics over exclusive content, contrasting with the premium streamers’ focus on their own libraries.
- Younger audiences, accustomed to social media and personalized content recommendations, are drawn to the on-demand and personalized experience offered by FAST platforms.
- While premium services emphasize original content, FAST channels rely more on acquired content, forming partnerships with legacy studios to provide a diverse range of titles for viewers.
https://deadline.com/2024/07/tubi-fast-channels-beat-paramount-peacock-max-july-success-1236011571/
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