- Amazon seller, Begoing, altered Cassey Ho’s face in a dupe listing of her athletic skort on Amazon, using AI to avoid detection.
- Ho’s team discovered the altered video on April 12, leading to the removal of the counterfeit listing.
- Ho faces numerous dupe listings daily, with sellers using tactics like reverse-deepfaking and photoshopping to evade detection.
- Amazon has measures to prevent counterfeit listings but Ho finds the process exhausting and challenging.
- Ho advocates for policy changes on Amazon to protect independent designers and make it harder for sellers to list knock-off items.
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