- Microsoft tried to sell Bing to Apple in 2018, as revealed in Google court filings
- Apple had exploratory talks with Microsoft about acquiring Bing as recently as 2020
- Google argued in court filings that Apple chose Google over Bing as the default search engine in Safari due to search quality
- Microsoft approached Apple in 2018 to pitch improvements in Bing’s search quality and proposed a sale or joint venture
- Apple’s lucrative partnership with Google, where Google pays to be the default search engine, was a key factor in talks to acquire Bing not progressing
https://9to5mac.com/2024/02/24/microsoft-sell-bing-to-apple/
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Description: Microsoft Corp. discussed selling its Bing search engine to Apple Inc. around 2020, a deal that would have replaced Google as ...
Microsoft Tried to Sell Bing to Apple Around 2020
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