- Real estate industry is utilizing technology inspired by video games like Fortnite to showcase properties before they are built, boosting sales.
- METAoriginal technology creates life-like renderings for properties, allowing for customization and visual tours without the need for virtual reality goggles.
- The technology, called “Unreal Engine 5,” has been used for 40 different properties and can cost between $500,000 to $1 million to develop.
- The technology not only serves as a marketing tool but also aids in design decisions, saving time and money for developers.
- Real estate experts emphasize that the technology enhances sales, design, and client experience, with potential for significant benefits in the industry.
https://www.foxbusiness.com/media/real-estate-industry-takes-page-popular-video-game-sell-homes
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